Success Story Bowling over Indian men Riding the cricket wave, the brand grew its market share in India by connecting with its audience on Facebook during key moments throughout the World Cup. Despite being an established global name with a presence in over countries, Durex faced competition from local brands in India. Spotting an opportunity to grow both brand awareness and its market share, Durex wanted to use Facebook to share the excitement about the Cricket World Cup with its target audience.
According to a recent survey conducted by Durex condom, it was found that 95 percent of the Indians don't use condoms. Out of which, 41 percent cited the reason as 'Lack of feeling', 'feels like rubber' was the second reason and 22 percent of the participants felt using condoms 'reduces intimacy'.
It's about the lack of feeling. If you HateCondoms too, then vote now or just tell us why. We don't need Sherlock to solve this mystery.
Sumukhi Suresh has an interesting tale of ParvatiBai to share with us. Keep sharing your thoughts with us! Finally, here's our solution for all condom haters out there.
Presenting to you, Durex AiR. A condom so thin, it's like it's not even there! His quirky style and infectious enthusiasm connected extremely well with the audience. Launched Sex-chat bot Last year, Durex launched a chatbot called RexBot for people to have conversations around sex, which is still considered a tabooed topic in India.
It was the first time that a condom brand launched a chatbot to market their product. Marketing Gimmick Last year, there were news all over that Durex is entering the Jeans market, it was only revealed later that the brand was talking about their product Durex Jeans meant for the Young generation- a condom that could easily fit inside the jeans.
Recently, when actor Salman Khan tweeted about having found a girl in his life, the brand was one of the first ones to congratulate him. They were also the first ones to wish the celebrity star couple Anushka Sharma and Virat Kohli on their wedding.
Real fun begins at 18 and so does real responsibility. Millennium babies, welcome to adulthood. It will be interesting to see, if these marketing strategies of the brand can help them to improve their market share and can drive growth in sales.Essays & Papers Durex Durex market.
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Durex Marketing Plan Harvard Case Study Solution and Analysis of Harvard Business Case Studies Solutions – Assignment HelpIn most courses studied at Harvard Business schools, students are provided with a case study. Majo. A Hong Kong manufacturer of premium condoms – started by two University of British Columbia (UBC) graduates – is eyeing a return to Canada partly because of the strength of the country’s.
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