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What are the marketing mix?
In fact, they are not necessarily the same thing. The 4 Ps is one way — probably the best-known way — of defining the marketing mix, and was first expressed in by E J McCarthy. Product or Service Price Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix.
Here are some questions that will help you understand and define each of the four elements: What needs does it satisfy? What features does it have to meet these needs? How and where will the customer use it? What does it look like? How will customers experience it? What size scolor sand so on, should it be?
What is it to be called? How is it branded? How is it differentiated versus your competitors?
What is the most it can cost to provide, and still be sold sufficiently profitably? A specialist boutique or in a supermarket, or both?
Or direct, via a catalogue? How can you access the right distribution channels? Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?
Price What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Is the customer price sensitive?Kendall Refining Co.
Feb 23, | Posted in Essays, Pennsylvania Oil Companies. By Neil McElwee, The Bradford refinery that became known as the Kendall Refinery was built in on a acre site along Kendall Creek.
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